"U2 3D" opens Jan. 23 at the Aquarium's Simons IMAX Theatre
BOSTON, MA - January 9, 2008
Experience U2 like no fan ever has! Better than the front row, even better than backstage, “U2 3D” puts you right on stage with U2 during a concert from the Vertigo tour. Filmed during a series of live concerts throughout South America, the film’s amazingly realistic 3-D technology puts the you face-to-face with the band as drum sticks, guitars and even the crowd appear close enough to touch. Jam along alongside Bono, The Edge, Adam Clayton and Larry Mullen Jr. to all of their classic songs, including “Beautiful Day,” “Sunday, Bloody Sunday,” “Vertigo” and “With or Without You.”
One band…one chance…one great theatre
Boston U2 fans are especially lucky: They can see “U2 3D” on the same screen that The Edge watched it when he previewed the film—the New England Aquarium’s Simons IMAX Theatre.
With the largest screen in New England and 12,000 watts of digital surround sound coming through 44 speakers, the Simons IMAX Theatre is the only place for fans not only see and hear U2, but also fully experience the thrill of front-row seats at a massive arena concert. “U2 3D” will not be released on DVD or shown on TV, so fans have a limited opportunity to relive the Vertigo tour.
First live-action movie in digital 3-D
Produced by National Geographic Cinema Ventures and directed by Catherine Owens and Mark Pellington, “U2 3D” is the first live-action movie ever shot, produced and exhibited in digital 3-D. The film captures the intimacy between band and audience in a unique, visceral way and establishes a new standard in 3-D digital technology.
“U2 3D” transforms a series of live concerts by one of the world’s most acclaimed bands into a completely new entertainment experience. Owens, U2’s visual content director for more than 15 years, and Pellington, who directed the band’s “One” video, take viewers on an extraordinary cinematic journey, a quantum leap beyond traditional concert films and traditional 3-D.
“We wanted to use this technology to make viewers feel like they were actually at the concert and sometimes even on stage. The feedback from fans, critics and the industry [following the film’s screening at the 2007 Cannes Film Festival] was phenomenal. We have a sneaking suspicion that we have created a paradigm shift in entertainment,” said Owens.
National Geographic Cinema Ventures is part of National Geographic Ventures, a wholly owned subsidiary of the National Geographic Society, one of the world’s largest nonprofit scientific and educational organizations.