We have teased and teased it, and now it’s almost here: an expanded membership structure that allows you to decide how involved you want to be in the Aquarium. Whether you are happy with your current level or you are looking to enhance your member experience, our new membership offerings let you better personalize your membership to fit your needs and wants.
We are very excited about these changes and think you will be, too. To help guide you through this transition, here are answers to a few questions we thought you might have.
When does the new structure take effect?
We are officially launching your new membership options on April 3, 2017.
If you like your current membership, nothing will change for you except the name of your membership level. Our former Associate, Patron, Ambassador, and Ocean Explorer levels are now more intuitively named Standard 2, Standard 4, Standard 6, and Standard 8 to describe your benefits and admission options. All your other benefits remain unchanged.
However, if you would like to enhance your membership experience, then you will want to look at our new Premium tier. In addition to all the great perks you receive with the Standard levels, you will also enjoy greater discounts on Simons IMAX™ Theatre films and Behind-the-Scenes Tours, advance registration for ticketed member events, and invitations to new Premium-exclusive events, such as early weekend hours and a new holiday breakfast.
Will I need new membership cards?
No! Your current cards will still work through the remainder of this membership year. When you renew or if you choose to upgrade, new cards will be sent to you showing your new membership level.
How did these changes come about?
They came from you! Last year we embarked on a long journey to speak with members and donors about what you like about your member experience and what you would like to see done differently. We culled through thousands of responses and found that lots of members like things exactly the way they are, but many people wanted to have more opportunities to explore everything we’re doing here on Central Wharf. So rather than turning our program on its ear, we determined that the best way we could meet everyone’s needs would be to simply build onto the existing structure. Now you can choose both the size of your membership (based on the number of admissions you need) and the depth of your engagement with the Aquarium through your benefits options (Standard or Premium).
Why are the prices going up?
Anyone with an animal as part of their family knows how expensive it can be to keep them fed and healthy. Now, imagine multiplying that by 35,000! Revenue we raise through membership helps fund the Aquarium’s daily operations as well as important education, research, and conservation efforts. As a 501(c)(3) nonprofit organization, we rely on member support to help keep it all going. It has been a couple years since we adjusted our rates, but you will still find that your membership can pay for itself in as few as two visits.
I’m a member of the Aquarium’s Donor Societies. What does this mean for me?
Our esteemed Donor Society members will begin receiving the benefits of the Premium 8 membership in addition to the perks afforded with your level of giving.
Do I need to wait until my current membership expires to get Premium benefits?
Not at all! Current members can upgrade to the Premium level simply by paying the difference between your comparable Standard membership level and the Premium level you desire. So, for instance, if you are currently a Patron level member and would like to start enjoying the benefits of a Premium 4 membership, you just need to pay the difference between the comparable new level (Standard 4) and the Premium 4. If you upgrade, your membership expiration date will not change.
If you’re nearing your membership expiration date, simply renew at your new chosen level to enjoy a full year of membership with your new benefits.
Either way, please don’t hesitate to contact us at firstname.lastname@example.org or by phone at 617-973-6555 (Monday – Saturday, 9:00 a.m. – 4:30 p.m.) and we will be happy to talk through your options with you and answer any other questions you may have.
*Limited to the number of admissions permitted with your membership level
Enhance your experience with these premium benefits:
• EXCLUSIVE September Sundays early-morning Aquarium hours
• INVITATION to our year-end Holiday Breakfast*
• SAVE 50% on Behind-the-Scenes Tours*
• PRIORITY registration for ticketed member events
Plus the satisfaction of knowing you’re supporting our pioneering work to protect marine life and save our oceans.
ALL MEMBERS ENJOY:
• FREE express Aquarium admission for a full year*
• FREE member magazine and e-newsletter
• DISCOUNTED Aquarium admission for additional guests*
• FREE members-only Dive In! open houses throughout the year
• EXCLUSIVE invitations to our Fish, Fun, and Fright Halloween party, and adults-only evenings Fin & Tonic and That’s A-Moray
• DISCOUNTS on dining, gift shop purchases, and birthday parties
• DISCOUNTED parking at several nearby facilities
• DISCOUNTED Aquarium Whale Watch tickets*
• DISCOUNTS on educational programs and summer camps
• DISCOUNTS on Animal Encounters and Behind-the-Scenes Tours
*Limited to the number of admissions permitted with your membership level.