In the News
A Proud Partnership
Boston-based philanthropic beverage company Proud Pour teamed up with the New England Aquarium to develop Cider for Sea Turtles, a hard cider that supports sea turtle rehabilitation and release.
The cider is available in select stores and is now being served at the Aquarium’s Reef Bar on Central Wharf.
Proud Pour gives back 13 percent of its top line revenue to its 22 environmental partners–in this case, the New England Aquarium’s Animal Care Center and Brevard Zoo’s Sea Turtle Healing Center.
Sea turtles are important ambassadors of the sea, and all sea turtle species are threatened or endangered by human impacts, including climate change, ship strikes, entanglement in fishing gear, and pollution. Protecting them is crucial for the health of ecosystems across the globe. The Aquarium is a regional partner in Proud Pour’s national endeavor to do this, and proceeds donated to the Aquarium from the hard cider will go specifically to its sea turtle rescue and rehabilitation program.
In the past decade alone, staff members from the Aquarium’s Animal Care Facility in Quincy have treated thousands of Kemp’s ridley, green, and loggerhead sea turtles and successfully released up to 85 percent of them. These numbers are especially significant because Kemp’s ridley sea turtles are the most endangered sea turtles in the world.
By purchasing Cider for Sea Turtles, consumers are advancing the efforts to protect these threatened sea creatures.
“We’ve known folks from the Aquarium for several years, and when the opportunity came up to work with them, it was a no-brainer,” Proud Pour CEO Brian Thurber said. “The Aquarium is at the forefront of building awareness and advancing conservation for our oceans, which includes in no small part their work to protect sea turtles.”
This is the first hard cider offered by Proud Pour, and it will join the two charitable wine offerings already available: a sauvignon blanc that restores 100 wild oysters per bottle, and a pinot noir that plants 90 square feet of bee habitat per bottle. Founded by Berlin Kelly in 2014 as a way to connect her passion for high-quality, sustainable beverages with her concern for the environment, Proud Pour gives back 13 percent of its top line revenue to its environmental partners, about 10 times the typical give back company.
“Donations to our sea turtle rescue and rehabilitation program go a long way, and our team of biologists, veterinarians and scientists are hard at work ensuring that these creatures thrive,” says Vikki Spruill, President and CEO of the New England Aquarium. “We are excited to be involved in this partnership, and happy to give consumers the opportunity to help protect sea turtles.”
To find where to buy Cider for Sea Turtles, visit proudpour.com/where-to-buy/.